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The Power of Conscious Capitalism
John Mackey (Author)
Business quiz: If your company has to decide between doing what's right and making a profit, which should it be? Answer: Both. If that seems like a fantasy, then you should hear what Whole Foods Market CEO John Mackey has to say. Mackey owes his astounding success to "conscious business"—a revolutionary model that embraces both profitability and the higher good. On Passion and Purpose, he reveals his vision of businesses fueled by the entrepreneurial spirit acting as a force for positive change, and invites you to take part in this emerging renaissance.
Conventional wisdom said a natural food store could never compete with the big supermarkets, but today Whole Foods Market is a thriving multi-billion dollar success with more than 270 locations. Pioneering CEO John Mackey has rewritten the rules for how companies can flourish in today's marketplace and serve a higher purpose in the world. With Passion and Purpose, he shares his philosophy of "conscious capitalism" a revolutionary mission driven business model that unifies profitability with integrity, compassion, and global responsibility.
Listeners join Mackey as he explores:
* The "stakeholder" philosophy: how a company can benefit shareholders, employees, vendors, customers, and the environment without compromising its financial viability.
* How much should executives be compensated? Should all salaries be known to all employees? Mackey tackles the most controversial questions about his principles.
* Finding a place for philanthropy, passion, idealism, and love in a competitive economy, and more. If you hear the word "capitalism" and immediately think of "greed," John Mackey has news for you: it doesn't have to be that way. With Passion and Purpose, the architect of one of the most inspiring stories in modern business invites listeners to join him in reclaiming capitalism to change it from a system of avarice to a force for good.
John Mackey opened his first market in 1978 with a $45,000 investment and a dedication to providing healthier food choices to customers. He co-founded Whole Foods Market in 1980, which consistently rates in the top 20 of Fortune magazine's "100 Best Companies to Work For" and has a higher profitability per square foot than Wal-Mart. Mackey also co-founded FLOW, a non-profit dedicated to "liberating the entrepreneurial spirit for good."
Audiobook - CD Format (Unabridged) 2 CDs
ISBN: 1591796881
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